Marketing Executive
Location: Friendly office environment in the Jewellery Quarter, Birmingham
Position: Marketing Executive
Start: Immediate
Vacancy Type: Full-time, Permanent
Holidays: 23 days holiday, plus Bank Holidays
Company pension and health plan
Development opportunities
Employee rewards
To help shape, support and deliver marketing plans, working in conjunction with the Senior Management Team. This is a highly audience focused role which requires creativity, communication, and project management skills. The Marketing Executive is responsible for planning and executing tactical targeted marketing activity and proactively generating stories and content from across the business.
Main Duties and Responsibilities:
- Planning and delivering tactical integrated marketing campaigns
- Managing the production and distribution of marketing materials
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers, agencies, and partner organisations.
- Collecting and analysing research information to understand target audience behaviour and views.
- Assisting in the achievement of brand positioning and to agreed guidelines.
- Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events
- Support the delivery of revenue delivery and targeted enquiry/lead volumes through a programme of marketing activity and campaigns including sales support materials, emails, newsletters, social media, and digital marketing activity, to schedule and budget
- Produce high quality marketing content including copywriting for collateral and materials to support campaigns for a range of online and offline channels
- Organise and chair monthly marketing meetings – presenting monthly activity reports, KPI’s and plans
- Keeping fully up to date with industry news and events and reporting them to SMT regularly
- Analysing and reporting of efficacy on campaigns (social, email, media) in terms of customer sales acquisition
- Customer engagement (encouraging interaction marketing output and responding)
